One of the key pillars of GoBeyond is our global investor community. We have reached out to some of the members with a brief 10-question interview to understand the drivers behind their investments, their deal breakers and what they think are the next big trends. Here are the answers of Claudia Neuenschwander, a GoBeyond member since 2012.

In brief

Claudia has been an Angel Investor since 2011
Number of investments made: 15
Number of exits: 3
Sectors Claudia invests in: Consumer goods, Fintech, Healthcare, Technology, Fitness

Why did you get involved in angel investing?

My primary reason is to stay mentally challenged, to get inspired by innovative ideas and to be part of a community with a wide range of expertise and brainpower.

What are the key things you look for in a startup?

Foremost the people, do I trust the founders to execute and to persevere when their path becomes rocky? Are they open to help from our community? Do I understand the value proposition, does it make sense and do I find it appealing?

What are your deal-breakers (red flags)?

Don’t understand the business. Don’t trust the founders, they are arrogant or they are dreamers. Too much smoke and wishful thinking. No clear strategy. Value proposition is not unique.

Your advice to novice Angel Investors

Invest in what you know, do it with passion. Or invest along with investors whose expertise and judgment you trust. Stick to it when it gets rocky, there is not straight line up. Don’t expect quick returns, be aware that you invest in an illiquid asset.

Sectors to watch as an investor in 2021?

Sustainability, in any sector, as long as the proposition is attractive.

What do you predict 2021 will bring for early-stage investing?

A shift in thinking, focus on real values will be a fertile ground for innovative ideas.